Corporate strategy case Essay Example | Topics and Well Written Essays - 2000 words

Corporate strategy case - Essay Example This essay stresses that the company has not only achieved the goals in terms of revenues but also in terms of rapid expansion and differentiation. The company has always met the requirements of the customer and focuses on "WE" attitude rather than "I" attitude. The company considers the customers to be their most valuable asset and to satisfy their requirements of healthy and hygienic lifestyle is company's priority. The company has always exceeded the customer's expectation in shopping experience; this is to make the customer loyal. The company does not focus much on advertisement budget as according to them their customers are enough for publicity and advertisement. The company has also acquired smaller competitor like Wild Oats, which shows the company’s success and its determination to acquire smaller rivals to provide the company with opportunities to prosper in the market and to provide the market with different locations. In order overcome increasing challenges and com petition in the industry, the management of Whole Foods should work on further enhancing and modifying the overall corporate strategy. This paper makes a conclusion that Whole Foods is operating successfully in local and international markets. The company should work on further improving its corporate and management level strategies in order to maintain the competitive advantage over other competitors and improve the overall performance. This is important to capture more market share and increase the profitability of the organization.